Greatness is both innate and earned.

A history of wins that began with a winning spirit—and the determination to keep showing up. But unspoken greatness is what sets true champions apart from the rest. It is an energy that needs no audience or explanation.

An authenticity that can’t be replicated. A legacy that speaks for itself.

Our Champions

A man reclining on a bed wearing a navy blue Champion knit polo sweater with red and white stripes and blue jeans, set against a warm wood-paneled bedroom background.

CHAMPION GLOBAL AMBASSADOR

V

V is a South Korean singer, songwriter and member of Pop Royalty BTS whose influence extends beyond music, leaving an indelible mark across fashion, art and popular culture while connecting with millions of fans worldwide.

A woman wearing a pink puffer vest over a dusty mauve-brown cropped sweatshirt, standing on a porch with a house and outdoor greenery in the background.

Global Artist

DANNA

Pop star, actress, provocateur—she refuses to be just one thing. A Champion of range, always evolving.

A woman stands holding a yellow acoustic guitar in a bright room with white walls and windows, while a man sits on the floor using a keyboard and phone in front of speakers and cables.

Musician

SOFI TUKKER

Two people, one sound, no compromise. A Champion of partnership.

A man wearing a black Champion hoodie and matching black sweatpants sits on a roof holding a basketball, with trees and a house in the background.

Athlete

KYLE KUZMA

He leads with a confidence that doesn’t ask permission. His soul is fearless on and off the court —A Champion of style and substance.

A man with blonde hair sits on wooden stairs wearing a matching brown Champion hoodie and sweatpants set, white sneakers, and gray socks with red stripes.

MODEL

ROMEO BECKHAM

Always original—his style tells a story. A Champion of individuality, shaped by creativity.

Athlete

Megan Keller

When the moment got biggest, she got calmer—and delivered gold with the game on the line. A Champion built for pressure, unshaken when it counts.

A woman wearing a cream-colored pullover hoodie with drawstrings and a kangaroo pocket, paired with blue jeans, standing against a dark gray wooden fence.

Athlete

Bella Sims

Every setback becomes a new starting block. A Champion of resilience, chasing the podium on her own terms.

ACTOR

Jaalen Best

Not filling in anyone’s shoes, breaking in a new pair. Champion.

Champion’s Spoken Like a True Champion campaign celebrates the idea that greatness is defined by action, not just words. Led by global icon V of BTS, the campaign introduces Meet the Moment—a story about embracing opportunity with confidence, authenticity, and quiet determination. Inspired by V’s appreciation for jazz, vintage style, and a slower, more intentional pace of life, the campaign highlights a different side of the artist while showcasing Champion apparel designed for everyday movement and self-expression. Explore select styles inspired by the campaign, featuring timeless Champion essentials that blend heritage sportswear with modern street style.

Joining V is a global lineup of ambassadors who embody what it means to be a True Champion in their own way. From musician Danna Paola and Grammy-nominated duo SOFI TUKKER to NBA star Kyle Kuzma, model Romeo Beckham to Olympic field hockey champion Megan Keller and world champion swimmer Bella Sims, and actor Jaalen Best, every chapter showcases a unique mindset, personality, and approach to success. Rather than focusing solely on athletic performance, Spoken Like a True Champion celebrates creativity, resilience, individuality, and the confidence to meet every moment. Discover select Champion apparel inspired by the campaign and express your own definition of what it means to be a True Champion.